In this discussion with Fulcrium, Andrew Gould reflects on performance, leadership, and the realities of operating at scale across global oil & gas systems.
The conversation explores how performance is shaped across assets, services, and the wider value chain – and why these interactions are often not fully visible within individual organisations.
Many of the perspectives shared remain highly relevant today, particularly in how performance is understood and evolves across systems and over time.
The discussion spans multiple dimensions of benchmarking – from upstream performance and cost, through to value chain, organisational, and service company dynamics.
Julio Dal Poz – Upstream Senior Strategy Advisor at Equinor – Statoil talks to Fulcrium, explaining how benchmarking is used to make Equinor – Statoil a leader in the upstream oil & gas industry.
Giorgio Delpiano, Senior Vice President, Shell B2B business for Western Europe is accountable within the Integrated Fuels Value Chain for the Sales, Marketing and Operations activities of >200,000 B2B customers (from crude to customer) with a yearly turnover greater than $10bn and a team of 250 staff.
During his career at Shell, Giorgio has built a formidable track record in strategy development and delivery with a strong focus on customers and sales: four consecutive years of double digit growth in the most mature B2B environment in the world.
Not all customers have the same value to an organisation. Some customers spend big and some spend small. As such, benchmarking to understand how much value is required per customer segment is vital to developing a customer experience strategy that makes sense.
Giorgio talks to Fulcrium about how frontline observation is critical for strategy formulation in Shell and why senior leaders need to roll-up their sleeves and experience how it feels to work on the frontline with employees and customers during the Baselining stage of benchmarking.
INEOS founder and Chairman, Sir Jim Ratcliffe discusses:
BP Vice President – Group Strategy, Dr Dominic Emery talks to Fulcrium about benchmarking-driven performance improvements in:
Paul Beijer – Vice President Strategy, Planning & Assurance at Shell talks to Fulcrium, explaining how Oil & Gas benchmarking is used to make Shell a leader in the industry.
Deere Gobe – Head of Competitive Intelligence at Shell talks to Fulcrium, explaining how benchmarking is used in a “purpose-driven” way to compare performance in the oil & gas industry.
Ann-Christin Andersen – Director, TechnipFMC talks to Fulcrium about how collaboration between operators and service companies can achieve 30% supply chain savings.
Covers Pricing, Standardisation, Technology Innovation and Operating Model adjustments in response to an ultra-low oil price environment.
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