Our approach to competitive benchmarking is always to start with our client’s organisation and its place in the real world. That means we generate insights that are not obtainable from conventional methods.
Over almost two decades we have developed a unique database of market intelligence and insights from expert, trustworthy primary and secondary sources.
Our database covers many sectors and geographies, is constantly updated,and goes far beyond what is available off-the-shelf from any other benchmarking provider.
By applying this data using our proprietary metrics (not standard templates) that fit our client’s requirements exactly, we can take a detailed look at how companies operate in their markets. Then, by benchmarking them against other major players in the same sector, or in entirely unrelated sectors, we identify game-changing value opportunities.
This approach enables us to formulate actionable strategies that enable our clients to leapfrog their competitors. In some cases, our approach has yielded dramatic results within 3 to 6 months. In others, we have helped create distinctive competitive advantage that has proved sustainable over many years.
We understand and respect the urgency that some companies have for benchmarking data when competitive pressures have had measurable impacts upon profitability and commercial success. We can react exceptionally fast to client needs – typically providing up to 90% of the required benchmarking data in 2 or 3 weeks.
Furthermore, if required, we work closely with our clients to devise detailed tactical plans. This ensures our clients are able to implement strategies we help formulate. Unlike many specialists, we do not walk away from the practical matters that build to successful outcomes day in, day out.
A more radical approach is to benchmark against the most successful companies in entirely different sectors. It may seem counter-intuitive for a specialist supplier to the oil and gas sector to want benchmarking against an aeronautical company – but the results can be outstanding.